Make Things, Make Sense!
Make Things, Make Sense! is a business podcast where Josh and Alex, the driving forces of a successful business growth agency in Malta share their learnings and techniques to make sense of the business world. This podcast is designed to help Business Owners and Managers grow their businesses. Learn from our wins and losses, our achievements and mistakes and thousands of euros spent on coaches and programmes to fuel our continuous growth.
Make Things, Make Sense!
#017 Making sense of Data and Google Analytics 4 with Steph
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Josh & Alex
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Season 1
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Episode 17
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How can marketing managers adapt to the changes of GA4 and analysis data? What are the advantages of GA4? How can people who aren’t data experts make the most use of the data?
A year from now, your website tracking is going to stop. There’s no way around it, its going to happen.
In this episode, Steph Scicluna, our very own Head of Marketing, joins us to tell us exactly what to do about it: what is GA4, how to transition from Universal Analytics to GA4 and much more about how to use data to grow your business.